Alysanne's Patchwork Dress

Alysanne's Patchwork Dress

December 04, 2020

  Alysanne's Patchwork Dresses are an excellent choice whether you are stocking an e-commerce store or a brick-and-mortar. Only two sizes fit most women, so it is less necessary to try them on before purchasing one.

These fun and affordable patchwork dresses can be worn in many different ways by a wide range of women, a feature that can make it a top-selling item if you market it wisely. Here's why you should stock Alysanne's Patchwork Dress and how to market it.

Utilize the Power of Versatility

You probably realize that versatile products offer extra value to your customer. What you may not realize is quite how powerful versatility can be in marketing. If a customer likes the style but is unsure about the price, they can be convinced to buy if offered a versatile product that can be used in more than one way.

A dress that can also double as a long top is perfect for a range of different people, ages, and styles. Here are just a few of the ways that this garment can be worn:

  • A short summer dress. This is the perfect cute summer dress to wear with sandals and a floppy hat.
  • With shorts. For women that want to be more active, this is a great long top to wear over a pair of shorts.
  • Over tights. When there’s a bit of a chill in the air, this is an ideal garment over tights for a comfortable and playful look.

Take Advantage of Versatility in Marketing

Emphasize all of the ways that this great dress can be worn. Try dressing mannequins in each of the above styles or showing models wearing them on your eCommerce site. You want customers to fall in love with just the right look for them.

A Durable Option

When customers are shopping for something playful to wear outdoors, they don't want something they have to baby. This 100% rayon dress from a quality patchwork dress supplier has a classic look but is much more durable and resistant to multiple washing than other materials.

It even does a good job of warding off dirt while it is being worn. As an added benefit, the bright patchwork colors of this dress seem to make stains vanish. This is a great pick for customers who want a dress they can wear around kids or pets without worrying about looking like a mess.

Marketing Durability

Telling customers that this is a durable product that can stand up to washing is great, but it is unlikely to have as much effect as showing them. Take marketing photos that show your customers running, playing, and generally enjoying life in this fun, colorful dress. 

Market care-free living by showing models wearing the dress and laughing as a dog jumps on them or a child spills.

A Youthful Look for Anyone

It can be challenging to find garments that have a youthful look without seeming to try too hard. A patchwork dress is a classic choice that works well throughout the years.

It can easily be adjusted to match a more mature look by adding a collared shirt or sweater or light cover-up over it.

Marketing a Tasteful, Youthful Look

Choose models from a diverse range of ages for marketing photos and show the dress worn with cover-ups and with something underneath. If your business caters to a particular demographic, try emphasizing a look that matches that age group.

Putting it all Together

Alysanne's Patchwork Dress is a superb choice in classic clothing for a wide range of stores. Two sizes accommodate many body types, making this an easy dress to stock even if customers may not be able to try it on. The fun and playful pattern appeals to a wide variety of people and stylishly ties together with accessories.

Whether you are displaying this patchwork dress in a brick and mortar or an e-commerce store, you'll find that displaying all of the different ways it can be worn will appeal to a wide range of customers.

These affordable patchwork dresses let you play with the price you charge consumers and potentially make a great profit. You may be surprised by the price you can set especially if you effectively market that it can be worn in so many different ways. You'll likely find that you want to stock more versatile and attractive patchwork dresses once you see the success you've had with this one.

by Coral